Through dance marathons and other events, students from all over the country help raise awareness for childhood cancers and raise funds to support the mission of The Andrew McDonough B+ Foundation. The nonprofit conducts childhood cancer research and provides financial and emotional support to patients and their families. As the organization corralled the passion of their students and donors, they collaborated with Force for Good on an initiative that would enhance the donor experience. The Force for Good team created an automated tagging system to categorize donors and integrated it into their donation management system, as well as personalized email communications for each tagged group. The project has made donor communication more sophisticated and helped donors recognize the impact of their contributions. It also identifies donors who could be interested in further involvement and helps the team reconnect with existing donors. Now, when donors give to The B+ Foundation, they are consistently appreciated and communicated with. The B+ Foundation shared, "Participating in Force for Good connected us with brilliant employees, taught us to look at problems differently, and introduced sophisticated solutions to connect with supporters in an automated, yet personal fashion."