Customer Insights*
Unlock your business’ full potential with a better understanding of your customer base and your performance vs. peers.
“Customer Insights really helps us understand our customer better, providing valuable input into the crafting of our customer strategies to recruit and retain new customers while also increasing loyalty through increased frequency of purchase.”
Paul Davies
Chief Financial Officer, TORY BURCH
Actionable intelligence to help increase customer-centricity and boost sales
Guide marketing, operations, location and loyalty decisions by gaining insights into your customers and their evolving preferences and behavior.
Take action with Customer Insights
Enhance your payment experience and improve decision making with AI and data-driven insights.
Chief Marketing Officers
Streamline and simplify your data so you can better understand customer preferences, track your current positioning against your competitors and stay relevant.
Chief Financial Officers
Refine your growth strategy with market share and industry analyses.
Marketing/Operations Professionals
Create specific marketing campaigns tailored to drive business in zip codes with lower-than-average penetration.
“The Customer Insights provided by J.P. Morgan using their payment data has been integral to the development of our U.S. growth strategy.”
Jorrie Bruffett
U.S. President, PRET A MANGER
Get actionable insights to improve your operations and grow your top line
Customer peer benchmarking is just the beginning of how we can help you get a comprehensive, fact-based point of comparison for optimal decision making.
“We are very thankful to the Customer Insights team for providing card analytics. Their detailed analysis of spend by affluent consumers on luxury watches in U.S. cities provided valuable input to confirm our U.S. boutique rollout plan and highlight new areas of interest. We will soon be opening a Breitling boutique in San Francisco and are pleased to see San Francisco at the top of the ranking in this report.”
Olivier Smekens
Head of Treasury, BREITLING
Guide location strategy and marketing with Geographic Insights
Understand where your customers concentrate demographically and how they value proximity to purchase to guide your marketing and store location strategy.
Inform your investments with Benchmarking Insights
Learn about how your company performs versus your peers to help guide your investments towards growth opportunities.
Optimize operations with Sales Insights
Optimize your staffing and store hours with daily tracking of sales by store, channel and time of day for new and repeat customers.
Grow your customer lifetime value with Loyalty Insights
Tailor and boost your customers’ loyalty by staying up-to-date with a holistic understanding of your customer lifetime value and repeat purchase patterns.
“Customer Insights helped us validate the MOSCOT customer persona. It also shed light on client demographic and purchasing characteristics of customers in the eyewear industry. All of this insightful data was useful in regards to our digital strategy and marketing messaging with the acquisition of new customers.”
Zachary Moscot
Chief Design Officer, MOSCOT
Unlock customer insights—your key to business growth
Having better data means making better business decisions. See how our Customer Insights solution can help give you the customized data insights you need quickly and easily.
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*Future capabilities of Customer Insights are under development; features and timelines are subject to change at the Bank’s sole discretion.
© 2024 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase Bank, N.A. Member FDIC. Deposits held in non-U.S. branches are not FDIC insured. Non-deposit products are not FDIC insured. The statements herein are confidential and proprietary and not intended to be legally binding. Not all products and services are available in all geographical areas. Visit jpmorgan.com/paymentsdisclosure for further disclosures and disclaimers related to this content.
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