While multifamily properties have performed well, they face rising operations, labor and maintenance costs.
To help reduce operating costs and drive efficiencies, operators can implement cost-cutting measures, including smart building technology, labor optimization, centralization and effective data use.
“Embracing technology unlocks efficiency and sustainability across all industries, particularly in the multifamily space,” said Witness Yi, Central Region Treasury Services Manager for Commercial Term Lending. “In today’s world of growing competition, operational bottlenecks and rising costs, leveraging technology not only keeps our clients’ costs in check but differentiates them from their peers.”
Smart buildings use advanced technologies to monitor, control and optimize building systems, which can help achieve operational savings by:
Once operators identify the problem they want to solve, there are two layers to implement and manage:
Reducing labor costs is a complex challenge for apartments and other commercial real estate properties. The industry continues to grapple with retention issues and a shrinking labor pool, making straightforward cost-cutting measures impractical and undesirable. Technology can help optimize the workforce while prioritizing employee satisfaction and retention.
By centralizing operations, multifamily real estate operators can create a strong, cohesive operating model, essential for defining and streamlining tasks. Centralization can also help operators allocate resources more efficiently, which may reduce costs, improve service delivery and set the stage for effective technology implementation.
Plus, shifting toward centralization may reduce on-site staff requirements and expenses, and even foster greater job satisfaction through specialization and greater career opportunities.
To take it a step further, technology is needed to truly increase the operating leverage of centralized staff. That may be why top areas of centralization—sales and leasing, assistant property manager responsibilities and maintenance—overlap with the focus of many proptech companies.
A critical aspect of leveraging technology is the effective use of data. Given real estate’s many manual processes and unstructured data, this isn’t an easy task.
Disparate systems and poor interoperability don’t provide effective, holistic insights. Property managers should work to streamline operations and aggregate data across systems into centralized repositories or data lakes. These lakes allow for testing, analyzing and eventually using data to make more informed decisions, or even automating decisions and tasks based on inputs.
Operators may use proptech to automate repetitive tasks, enhance customer interactions through AI and centralize tasks such as community management, leasing and maintenance. Prime areas for technological intervention include:
Combining centralization and smart building technologies is critical to streamlining workflows and defining processes, as well as increasing efficiency and operating leverage.
Maintenance is one of the highest value implementation areas and may include:
In the process of seeking efficiency gains, it’s critical operators avoid diluting the resident experience. To prevent this from happening, operators should regularly evaluate the resident journey and staff workflows to ensure a healthy balance between revenue growth and cost cutting. Technology can be a pivotal tool in this balancing act, helping operators to enhance efficiency without sacrificing the quality of service that residents expect and deserve. Through smart building innovations, labor optimization, centralization and effective data use, operators can reduce expenses and enhance operational efficiency.
Find out you can gain a competitive advantage with smart building technology and a real estate as a service business model.