Descriptive Transcript

 

Side note:

Soothing music plays.

On screen:

An aerial view floats over a New York City neighborhood, then dozens of pedestrians walk a crowded city sidewalk.

Vince Toye:

The New York City Housing Authority houses one of every 17 New Yorkers.

On screen:

Identifying text appears beside a man in a navy blazer, speaking from a common room:

Text on screen:

'Vince Toye, Head of Community Development Banking, JPMorgan Chase.'

Vince Toye:

There's over 400,000 people in the city. So they play a critical role in providing housing for those who are at the lower end of the economic scale.

On screen:

Black and white photos show blocks of identical brick apartment buildings.

Jonathan Gouveia:

As a public housing authority, we have experienced significant cuts to our capital budget since the 1980s.

On screen:

Identifying text appears beside a man in a navy suit as he speaks from the common room:

Text on screen:

'Jonathan Gouveia, Executive Vice President for Real Estate Development, NYCHA.'

Jonathan Gouveia:

Williamsburg is one of the oldest developments that we have in the portfolio, about 620 units across 21 buildings. And like the other developments, it has suffered from a lack of investment over many decades.

On screen:

An archival photo shows the development covering more than four square blocks. Now, Jonathan shakes hands with two program executives and reviews blueprints.

Jonathan Gouveia:

We're very excited with this partnership with RDC and our financial partners to really reinvest and revitalize this property.

On screen:

A walkway leads to the entrance of an apartment building, then a man in glasses and a blue polo speaks from the common room.

Matthew Rooney:

The script has really changed over recent years where public housing has a weird stigma around it.

On screen:

Identifying text appears beside him:

Text on screen:

'Matthew Rooney, Chief Executive Officer, MDG Design + Construction.'

Matthew Rooney:

We focused on how do we bring this back to what it was back in the '30s when it was built.

On screen:

In a black-and-white photo, baby carriages rest on a walkway in a large courtyard between the buildings. Jonathan:

Jonathan Gouveia:

The PACT program (or Permanent Affordability Commitment Together) is New York City’s implementation of the federal RAD program.

On screen:

At the development, program and JPMorgan Chase executives greet each other with hugs.

Jonathan Gouveia:

PACT was really saying we’re not just going to stop at the HUD guidelines; we are going to go beyond that. This isn’t about just preserving the buildings; it’s allowing the residents to thrive.

On screen:

A 'before' picture of a bathroom with dated fixtures stands in a renovated bathroom with a modern vanity and refurbished tub with tiled shower. Then, a resident waves from a bench, and Matthew walks the group of executives through a unit under construction.

Jonathan Gouveia:

Williamsburg House is a massive undertaking because it is so old. Everything needed to go: The pipe was crumbling inside the walls; everywhere you look, there's a different issue.

On screen:

The team wears hard hats as they point around the unit.

Jonathan Gouveia:

In addition to what you’re seeing on the grounds, you’re getting the system upgrades, security upgrades, accessibility now that we did not have in the original construction.

On screen:

Security cameras flank an exterior window, and a ramp leads up to a door. Identifying text appears beside a woman in a blue polo as she speaks from an office:

Text on screen:

'Susan Camerata, Chief Financial Officer, Wavecrest Management.'

Susan Camerata:

It's very unique to the PACT program that the residents have a voice in what they want. Putting together a design room gave them that feeling of ownership.

On screen:

In a common room, easels hold design concepts, finishing materials, cabinet samples, and Aging In-Place Bathroom Scope Options. Then, an aerial view shows a basketball court adorned with a brightly colored quote from a Tracy K. Smith poem.

Matthew Rooney:

The amenities at the site were all selected by residents.

On screen:

More amenities include a community garden, a splash pad, and a playground.

Susan Camerata:

It was very important for us to have our residents be proud of where they live.

On screen:

As Jonathan continues, an archival photo shows a resident mother with her baby carriage.

Jonathan Gouveia:

We were thrilled with our partnership to do the historic tax credits here because that brought in over $140 million to really revitalize, but also modernize these properties.

On screen:

Another photo shows a 1930's kitchen. Now, the kitchen sports modern fixtures and granite countertops. A refurbished bathroom has white tile and new shelving.

Vince Toye:

Historic tax credit equity fills a gap where it adds additional equity to help maintain the historic nature of those properties.

On screen:

A photo shows a woman reading in her '30s-style living room, then the group of executives tour refurbished units.

Susan Camerata:

JPMorgan Chase has been amazing. Coming in to be a partner with us, the concern for residents, the concern for having a good product, a place that everyone could feel proud of.

On screen:

The group gathers to chat around a new playground area.

Jonathan Gouveia:

What we've set up here is a program that really leverages the strengths of each of the different parties. NYCHA is a great subsidy administrator, a great oversight entity, the private sector does a fantastic job of doing the renovations on the property management. We have the social service providers who are making sure that the residents are being served beyond the day-to-day property management needs. It is absolutely critical to have these partnerships.

On screen:

Construction materials sit stacked outside an apartment building, and more buildings surround a plaza.

Jonathan Gouveia:

This specific project has been a three-year endeavor, and so we have to make sure that our residents are kept informed.

On screen:

Kids play on the new playground equipment, then a resident in a baseball jersey smiles and waves. Identifying text appears as he speaks from a park bench:

Text on screen:

'Todd, Resident, Williamsburg Houses.'

Todd:

I moved to Williamsburg in June of 2012. My mom granted me the lease. She moved into New York City housing in 1944.

On screen:

Todd chats on the phone and strolls a walkway.

Todd:

I moved into a temporary from this house and I’m saying to myself, “Oh wow, I’m going to be here a long time.” But it only took two months and I was back into my new house.

On screen:

A refurbished living room has a window AC unit, new carpeting, and modern furnishings. Todd rides off on a motorcycle.

Matthew Rooney:

At the beginning, I think there’s a lot of, “I’ll believe it when I see it.” But now that the project is basically complete, you see what can be done.

On screen:

A remodeled kitchen includes a double sink, washing machine, and breakfast counter.

Jonathan Gouveia:

It's just stunning. I commend the RDC team in really focusing on making sure that these properties are modernized and subject to the current codes and requirements we’d expect today. But also honoring the history of this building from the 1930s.

On screen:

Refurbished bedrooms have window AC units, clean white walls, fresh curtains, and modern wall art. A motorcycle sits parked in a landscaped central courtyard.

Jonathan Gouveia:

We had committed to converting 62,000 of our roughly 170,000 apartments through the PACT program and, fundamentally, we are changing lives.

On screen:

A pair plays basketball on the brightly painted court, and water flows from a fountain on the splash pad.

Matthew Rooney:

I'm really optimistic that public housing is finally getting the attention that it deserves and there’s a lot of excitement around what the possibilities are.

On screen:

A view drifts over the playground as Vince continues:

Matthew Rooney:

New York is the epicenter of housing shortage. Every person that lives in the city, one day, hopefully will have a place that they can call home.

On screen:

The sun sets over the Williamsburg housing development, and logos appear over white:

Logos:

'New York City Housing Authority' and 'RDC Development.'

Text on screen:

'Historic photos courtesy of New York City Housing Authority.'

On screen:

More logos:

Logos:

- J.P.Morgan;

- Chase.

Side note:

Legal disclosures appear under a house-shaped icon with an equals sign:

Logo:

'Equal Housing Lender.'

Text on screen:

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END

Public housing gets a bad rap. But that wasn’t always the case. When New York City’s Williamsburg Houses—the city’s second-ever public housing development—were built more than 85 years ago, people were excited to live there. Then-First Lady Eleanor Roosevelt even attended the property’s ribbon-cutting ceremony.

Over the years, the property fell into disrepair due to lack of funding. “Like public housing authorities across the country, we have experienced significant cuts to our capital budget since the 1980s,” said Jonathan Gouveia, Executive Vice President of Real Estate Development at the New York City Housing Authority (NYCHA). “This has created a situation where our ability to maintain the buildings has been severely compromised.”

The image of poorly maintained properties is often what people associate with public housing. “For a long time, public housing was overlooked by the city or viewed in a negative light,” said Matt Rooney, CEO and Principal of MDG Design & Construction. 

But that’s beginning to change. “There’s a lot of activity now in public housing and a lot of excitement around its possibilities,” Rooney said. And the Williamsburg Houses community is proof.

Learn more about the public housing community’s evolution and how JPMorganChase Community Development Real Estate and Historic Tax Credit equity (HTC) contributed to it. 

The historic public housing community

Williamsburg Houses is a NYCHA complex in Williamsburg, Brooklyn, which spans more than 23 acres and includes 1,620 units across 20 four-story buildings and one community center. Built in 1938 and originally called the Ten Eyck Houses, the community is one of the earliest housing developments in the country. 

Richmond Shreve, one of the architects behind the Empire State Building, and William Lescaze, an expert in the International Style of architecture, designed the project. The housing community is an official New York City Landmark and listed on the National Register of Historic Places.

During the 36-month construction phase, extensive renovations included:

  • Removing environmental hazards including lead, mold and asbestos
  • Adding ramps in line with original design elements to provide accessibility for residents with mobility challenges
  • Updating each apartment with new kitchens and bathrooms
  • Installing new windows to preserve the building’s façade
  • Free Wi-Fi access in every apartment

Williamsburg Houses’ critical stakeholders

“I think it's important to have all of these different partnerships to provide affordable housing—I don't think there's one magic bullet,” said Susan Camerata, Principal and Chief Financial Officer of Wavecrest Management. 

The key stakeholders on the Williamsburg Houses project include:

  • New York City Housing Authority (NYCHA): The largest public housing agency in North America houses 1 in 17 New Yorkers. Many of these properties are at least 50 years old and in need of updating, making them prime candidates for HTC. 
  • RDC Development: Mission-oriented, for-profit developer MDG Design and Construction worked with Wavecrest Management, a full-service management company focused on affordable housing, to form RDC and take on large NYCHA sites that need significant renovations. Williamsburg Houses marks RDC’s third Rental Assistance Demonstration (RAD) project under the Permanent Affordable Housing Commitment Together (PACT) program, totaling 4,098 units. 
  • JPMorganChase Community Development Banking: The firm made a $140.1 million Federal and New York State Historic Tax Credit equity investment for the project. The firm also provided $225 million of a $338 million participant loan to Williamsburg Housing’s PACT with New York City Housing Development Corporation. 

“I think what we've set up here is a program that really leverages the strengths of each of the different parties,” Gouveia said. “NYCHA is a great subsidy administrator, a great oversight entity. And the private sector does a fantastic job of doing the renovations and the property management.” 

Keys to successful renovations

The Williamsburg Houses needed significant renovation work. “We had a lot of issues that require a larger rehabilitation than most properties are used to,” Rooney said. “This isn't a nice coat of paint or new cabinets. This is getting behind the walls, opening things up and making sure these buildings are basically brand-new.”

The project involved complex financing structures, three years of construction and significant collaboration and coordination. It wouldn’t have been successful without:

  • PACT program: The PACT program is New York City's implementation of the federal RAD program. RAD allows public housing sites to get a Section 8 contract and leverage those funds to make renovations, improve property management and expand on-site social services.
  • HTC: “We would not be able to get the scope that we need at Williamsburg Houses to address the lead abatement, to address all of the aging issues of this site, without Historic Tax Credit,” Gouveia said. Renovating older public housing properties across the city can be expensive—each community’s rehab can cost hundreds of millions of dollars—which is why NYCHA aims to use HTC to help fund renovations in the pipeline. 

Most important was engaging the more than 3,000 residents at Williamsburg Houses. 

Many residents have lived in the community for generations. The three-year construction process required residents to move twice—from their original, permanent apartment to a temporary unit and back. At no cost to the residents, Wavecrest Management handled all the temporary moves.

“The RDC team has done a fantastic job of moving people around in a way that is seamless and limits disruptions as much as possible,” Gouveia said. “Residents could stay on the campus, and they would continue to go to their schools, their doctors and shop at their same grocery stores, then come back to their existing apartment when it's completely renovated.”  

Apartment updates also involved residents. Prior to making renovations, for example, residents could visit an on-site design center to select materials and finishes for their apartments. Likewise, the team added washer-dryer hookups after hearing residents’ needs.

Residents also offered input on shared amenities, requesting a garden, specific fountains for the playground and basketball courts.

The three courts serve as a community gathering place and feature a “Reach for the stars” tripartite mural with poems, inspirational sayings, symbols and patterns. The mural won the Abbey Mural Prize administered by the National Academy of Design. MDG and other private sources provided additional funding.

“The project was born from my friendship with Lavonne McLamb, the tenant association president of Williamsburg Houses,” said muralist Tamara Gayer. 

A model for the future

The Williamsburg Houses’ revitalized, modernized buildings are popular not only among residents but neighbors, too.

“The renovation has really changed perception of public housing in the area,” Camerata said. “Neighbors see this as something positive for the area.”  

That bodes well for the future. “NYCHA currently has about 40,000 apartments in various stages of development, so we’re making fantastic progress,” Gouveia said. “We're addressing billions of dollars’ worth of backlog with the PACT and HTC programs.” 

“We're not just changing the buildings, but we are bringing enhanced property management, social services, and ensuring that residents get a level of service and an experience they haven’t had in decades,” he said. “We’re fundamentally changing lives.”

JPMorgan Chase Bank, N.A. Member FDIC. Visit jpmorgan.com/cb-disclaimer for disclosures and disclaimers related to this content. 

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