J.P. Morgan Payments for the first time unveiled its embedded finance solution for Walmart Marketplace sellers at Shoptalk in Las Vegas. This integration powers the seller wallet and allows clients to thrive at every stage of the payments cycle, from onboarding and accepting payments to managing cash flow and making payments.

In a rapidly evolving landscape, merchants, marketplaces and platforms are looking for partners that offer comprehensive payment capabilities integrated within their ecosystems. The convenience and flexibility of embedding solutions into an existing ecosystem enable marketplaces to enhance user experiences, to accept, manage and transfer funds without leaving the platform. J.P. Morgan Payments provides an end-to-end suite of embedded payment capabilities—all in one place from a single, trusted provider—to expand marketplace ecosystems and meet the evolving demands of sellers and, ultimately, their customers.

Lia Cao, Head of Embedded Finance and Solutions at J.P. Morgan Payments, said, “Clients that integrate our embedded finance solution into their platforms, benefit from the convenience of a single provider to accept, manage and send funds. Our embedded finance capabilities transform transactions and payments, seamlessly blending innovation with trust, resilience, security, and scale."

Through Walmart Marketplace, one of the fastest growing e-commerce platforms in the world, sellers have access to a comprehensive suite of advanced tools, dedicated support and resources designed to help them set up, manage and grow their businesses.

Clients can seamlessly integrate the Embedded Payments API from J.P. Morgan Payments into their native tech stacks, providing their ecosystems with the stability and security expected from a bank, paired with the agility and flexibility delivered by a technology company.

As a fully-owned end-to-end offering, our embedded finance solutions—recognized as the best overall embedded finance platform in Tearsheet’s The Big Bank Theory Awards 2024—feature:

• Easy-to-implement payment accounts for embedded payments
• High trust and safety with robust features
• Flexible global payment options
• Streamlined digital onboarding for customers
• Seamless integration into existing systems via APIs, widgets, or the Payments Developer Portal
• Customizable reports and insights into behavior and trends
• Connectivity across J.P. Morgan Payments products

For more information about our embedded finance solutions, click here and read more in Reuters.